V6, Wave 2 · Press kit preview
The research, ready to reference
A home for the final study summary, sourced findings and reusable figures. The V6, Wave 2 research is pending; the material below is preparation for the planned November launch.
For writers and editors
Contact the research team for publication and methods questions.
Study summary and quotable findings
[Pending: reviewed study summary, completed sample, collection dates and primary finding with limitations.]
[Pending: approved statistic, exact denominator, surface, uncertainty, qualification and source link for each finding.]
[Pending: final title, authors, publication date, version and authoritative study URL or DOI.]
No V6, Wave 2 statistics or researcher quotations are cleared for citation on this preview. For existing evidence, use the published statistics reference.
Chart assets: pending
This image is a layout placeholder, not a data visualization. Final chart PNGs must include the source URL, denominator, collection period and accessible description. Reuse terms will accompany the final assets.

Placeholder only. Do not use as a published study figure.
About Outrigger and the researcher
Outrigger summary
Outrigger helps businesses understand and improve their presence in AI answers through visibility measurement, citation work and digital PR. Its public research program examines AI visibility and the limits of measuring it.
Joel House
Joel House is the founder of Xpand Digital, a Forbes Agency Council member, and author of The Growth Architecture and AI for Revenue. He writes about growth systems, AI, and Generative Engine Optimization at JoelHouse.com.
Joel is the founder of Outrigger. That commercial interest overlaps with the study’s subject. Read Joel’s canonical biography.
Research methods and disclosures · Research and press inquiries
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