Glossary
Share of voice
A brand’s share of measured mentions relative to a defined comparison set. In AI measurement, the counting rule and competitor set must be stated.
In practice
A share among competitor mentions uses a different denominator from the share of prompts mentioning one brand.
This is Outrigger’s working definition. Always check a study’s operational definition before comparing its findings with another study.
Read in context
Related term: Share of Model™.
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