Glossary

Share of Model™

In Outrigger’s published benchmark context, the percentage of tested buying-intent prompts in which a brand is mentioned. Always specify the prompt set, system and denominator.

In practice

Compare rates within the same test design; a change in the prompt menu can change the rate.

This is Outrigger’s working definition. Always check a study’s operational definition before comparing its findings with another study.

Read in context

Related term: Share of voice.

How we measure AI visibility · Published study statistics · All glossary terms

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