Tracking Progress: Before/After Audit Scores & Competitor Reports

A clear way to evaluate progress is the before/after audit comparison. Run audits monthly and the trend line shows how scores move across snapshots.

What the comparison shows: - Composite score trajectory: Your overall AI Visibility Score plotted over time - Pillar-by-pillar movement: Which pillars improved, by how much, and which need more work - Delta highlights: "+12 points in Citations" or "-3 in Reviews" with explanations for each change - Action plan progress: Which recommended actions from previous audits have been completed and their measured impact

The narrative arc for clients: Month 1: "Your AI Visibility Score is 28/100. Competitors dominate. Here's the plan." Month 2: "Score is now 41/100 (+13). Citations doubled. AI models starting to notice." Month 3: "Score is now 58/100 (+17). Perplexity now recommends you for 3 key terms." Month 6: "Score is 74/100. You're the #2 recommended brand in your category."

Comparing snapshots side by side makes it easier to see which signals moved and which still need work.

Outrigger tracks competitor data alongside yours, enabling side-by-side intelligence reports.

Competitor report includes: - Share of model comparison: Your brand vs competitors across monitored AI providers - Citation footprint: Number of forum mentions per competitor per platform - Review presence: Review counts and ratings per competitor per platform - Press coverage: Media mentions and authority scores - Entity completeness: Platform presence comparison - Trend comparison: Are you gaining ground or falling behind?

Using competitor data strategically: - Identify which competitor is strongest on which platform - Find platforms where no competitor has strong presence (blue ocean) - Track when a competitor makes a significant move (sudden review spike, press campaign) - Use competitor data in client pitches: "Your top competitor has 70% share of model. You have 8%."

Open a saved monthly client report to review the evidence recorded for that period. Choose Save as PDF to print or save it from your browser.

Report structure: 1. Slim header: Outrigger or your agency logo, the client name and report period 2. Headline metrics: Audit score, score change, AI mention rate and saved work completed 3. AI platform bars: Brand mentions in saved answers, grouped by platform 4. Questions with and without mentions: Where AI mentions your brand and where you are missing in the saved sample 5. Work completed and next focus: Saved items, when available 6. About this report: One plain-English box explaining the limits of the saved evidence

Missing data: - Not measured yet: A measurement is unavailable; it is not treated as zero. - Not recorded for this report: That section was not saved with this report. - Mention rates are not compared across months because the questions and coverage can change. - Completed work is a record of activity, not proof that it caused a score change.

Suggested team reporting cadence: - Weekly: Review saved activity and decide whether a short client update is useful. - Monthly: Review the saved client report and next focus together. - Quarterly: Review the wider strategy and competitor evidence your team has collected.

These are suggested review intervals, not a promise of automatic email delivery.

Tips for useful client reports: - Lead with the measurements that are available for this period. - Use the saved question examples to explain where your brand appears and where it is missing. - Keep unmeasured areas visible rather than substituting zeros. - Agree on the next steps your team will review.

Connect Google Analytics 4 to track the traffic and conversions generated by your citation seeding campaigns.

What GA4 attribution tracks: - Referral traffic from Reddit, Quora, and other platforms where citations were placed - Conversion events from citation-driven visitors (form fills, sign-ups, purchases) - Landing page performance for pages linked in citation responses - User journey: how citation-driven visitors navigate your site after arriving

Setup: 1. Connect your GA4 property in Outrigger settings 2. Outrigger automatically identifies referral traffic from platforms where you've placed citations 3. UTM parameters on links in your responses enable precise attribution 4. Conversion data appears in your monthly reports alongside AI visibility metrics

Attribution insights: - Which platforms drive the most conversion-quality traffic - Which keywords produce the highest-value citation placements - Which response variants (casual, expert, story) drive the most clicks - ROI calculation: credited conversions × average conversion value = campaign revenue attribution

This data connects referral clicks from seeded threads to downstream site activity in GA4.