Glossary

Generative engine optimization (GEO)

The practice of improving how a business can be found, understood and cited in generative AI answers. GEO work can involve first-party content and third-party sources.

In practice

An accurate business profile and a clear service page are possible GEO inputs; their effects still need measurement.

This is Outrigger’s working definition. Always check a study’s operational definition before comparing its findings with another study.

Read in context

Related term: Answer engine optimization (AEO).

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