Pricing GEO services
Price a service around the work you can deliver and verify. A visibility score is a sample-based diagnostic, not a forecast of customer revenue or a basis for an assured margin.
Define the scope first
Agree the brands, markets, prompts, review cadence, and work included. Specify who approves content and who publishes it. Distinguish monitoring, recommendations, and completed changes.
Useful deliverables can include a reviewed baseline, a list of verified findings, agreed profile or website corrections, helpful discussion drafts, and a report explaining what changed and what remains unknown.
Choose an engagement model
Monthly retainer
A fixed scope can cover regular monitoring, agreed work, and reporting. Define limits, review time, approvals, and any excluded services. Do not describe recurring fees as a promise of compounding results.
Time-limited project
A 90-day project can set a baseline, complete agreed work, and review follow-up samples. State milestones and deliverables. Renewal depends on the customer's assessment; no engagement model has an assured conversion rate.
Usage-based service
If your agreement includes usage-based work, explain the unit, approval process, and limits. Use the current published product information and the workspace's visible allowance rather than invented per-action costs or package details.
Estimate delivery effort
Include research, human review, reporting, customer communication, and the actual tools required. Use your own verified costs and capacity. Outrigger does not calculate your client margins, and there is no universal percentage of a retainer that it will consume.
Discuss value with evidence
Keep sampled Share of Model separate from market volume, referral traffic, and conversions. A 20% mention rate in a test does not mean the brand receives 20% of all buying recommendations. Use verified referral and pipeline data when available, and explain attribution limits.
In Outrigger
Review current published plan information and the authorized customer usage view when preparing a scope. Confirm product availability before including a feature in a proposal.