GEO foundations
Understand why AI search matters and how Outrigger helps you measure and improve visibility.
Start reading →- What is GEO?
Define Generative Engine Optimization and understand the shift from search to AI answers.
- How AI models find answers
Learn how ChatGPT, Perplexity, Gemini, and others decide what to recommend.
- The six pillars of AI visibility
Explore six topics of AI visibility and distinguish them from the five current eligible audit areas.
- GEO vs traditional SEO
How GEO and SEO complement each other and why you need both.
- Running your first AI visibility audit
Step-by-step walkthrough of the Outrigger audit and what your scores mean.
Put the lesson into practice
Start with a free visibility scan to see where your brand stands.
See what AI says about you →